BEAUTYCARE INTEGRAL
Let your color shine
2022 • Freelance Brand Designer & Creative Strategist
The challenge
BEAUTYCARE INTEGRAL is a skincare brand offering curated sets of products tailored to different skin tones. The brand identity design project required building a versatile system that could reflect inclusivity while remaining simple for the founder to implement and manage on her own.
The concept
Let your color shine became the core of the visual system. I developed a soft, earthy color palette ranging from deep to light tones, reflecting the diversity of skin and shaping every brand touchpoint with an inclusive message.
The outcome
A flexible and intuitive identity that adapts easily across packaging and social media. Packaging sizes varied depending on the number of products in each set, all designed within a fixed proportion to ensure design consistency. Easy-to-use Canva templates were designed around photographic backgrounds and minimal graphic elements, enabling the founder to create new content while maintaining the brand’s visual integrity.
• • • •
CONCEPT • PACKAGING • SOCIAL MEDIA
• • • •
