TALENT WIND
A hire is a hire is a hire
2024 • Freelance Brand Designer & Creative Strategist
The challenge
TALENT WIND is a recruiting agency that called for a distinctive brand identity to stand out in a saturated market while fitting naturally in the tech world.
In light of high turnover and low employee engagement, Talent Wind needed to become a transformational force that builds long-lasting relationships for high-performance teams.
The concept
A hire is a hire is a hire became the brand’s strategic visual storytelling.
Talent Wind rebranded as a long-term portal to quality over quantity with a candidate-first approach.
The outcome
The brand identity positions Talent Wind as a connecting force.
I represented talent with a minimalist visual system of circles as the primary element. These modular virtuous circles connect and intertwine in different ways to embody each brand value.
Blurred talent photography and subtle sky imagery speak to inclusivity and long-term aspiration.
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CONCEPT • BRAND IDENTITY • LANDING PAGE • SOCIAL MEDIA
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