THE COCA-COLA COMPANY
Step into the magic of Y3000
2023 • Art Director at Hogarth Agency
The challenge
COKE CREATIONS Y3000 is a limited-edition Coca-Cola with a futuristic flavor.
As we were crafting the integrated 360° launch campaign for the Argentinian market, the influencer marketing regulations were about to change in the country, and almost the entire global campaign couldn’t be implemented.
The concept
Step into the magic of Y3000 became the creative lens for imagining a future worth looking forward to. With Coca-Cola, we opened portals to an optimistic tomorrow. One shaped by human creativity, connection, and hope.
The outcome
We developed a fully integrated campaign with a clear direction throughout every stage, from key visuals to core headlines. Collaborating with designers, animators, producers, and editors, we brought Y3000 portals to life across social media, OOH, digital content, and an immersive brand activation. All while delivering a cohesive experience under tight local constraints.
• • • •
CREATIVE DIRECTION COPY • MANUEL CASTRO
CREATIVE ART DIRECTION • CLARA NOGUEIRA
• • • •
SOCIAL MEDIA ASSETS
MAIN PORTAL • DIGITAL OOH
PORTALS • OOH
ARGENTINA GAME SHOW • EVENT ASSETS
Got a project in mind?
