One Milka away from your next connection
2023 • Art Director at Hogarth Agency
The challenge
MILKA is the most emotional chocolate brand in the entire world.
We translated the success of Milka’s TV commercial “Estás a un Milka de distancia” into a fully digital, multi-platform experience. With a limited budget, the goal was to expand its emotional impact while highlighting the full Milka portfolio in a rich and tempting way.
The concept
One Milka away from your next connection became the perfect narrative to link each product to different occasions to enjoy: a tender conversation, a well-deserved break, a cozy moment with your favorite person.
The outcome
We created a visually rich, emotionally driven campaign across social media, OOH, and digital content.
We gave every product in the portfolio a specific role within a flexible, cohesive narrative that positioned Milka as an invitation to connect with others and with ourselves.
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CREATIVE DIRECTION COPY • MANUEL CASTRO
CREATIVE ART DIRECTION • CLARA NOGUEIRA
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