MELISA MARISCOTTI
From Nickname to Statement
2021 • Freelance Brand Designer
The challenge
MELISA MARISCOTTI is a medical aesthetics clinic offering facial, body, and hair treatments. After a decade of growing her practice through word of mouth, she wanted to elevate her brand while staying true to what made it successful.
The goal was to preserve the closeness and personal connection that drives client referrals, and reinforce the sophistication and exclusivity of the brand to attract new clients within the target audience.
The concept
From Nickname to Statement, I leveraged her existing positioning by making her faithful clientele nickname, “Eme” (from the Spanish pronunciation of her initial "M"), the heart of the brand identity. This approach connected naturally with loyal clients while transforming it into a strong, versatile symbol to attract new, high-value clients.
The outcome
A brand identity centered around the letter M as its primary graphic element, paired with subtle abstractions that create a minimalist, timeless visual system that communicates both refinement and personalized services.
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CONCEPT • BRAND IDENTITY • CORPORATE STATIONERY
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